UDC 341.7:008
Biblid: 0543-3657, 62 (2011)
Vol. 62, No 1144, pp. 36-49
DOI:

Izvorni naučni rad
Received: 15 Oct 2011
Accepted: 01 Jan 1970

CULTURAL AND INFORMATION DIPLOMACY: A VIEW FROM THE SERBIAN PERSPECTIVE

Nikolić Marko (Naučni saradnik), markon@diplomacy.bg.ac.rs
Zirojević Mina (istraživač saradnik, Institut za međunarodnu politiku i privredu, Beograd), mina@diplomacy.bg.ac.rs

Cultural and Information Diplomacy are considered an important and influential aspect of contemporary Public Diplomacy, what is proved by the diplomatic practice of the most developed countries. Serbian Cultural Diplomacy is in the process of restore-making based on important qualitative pillars and capacities. Its purpose is to support the achievement of the national interest in the Region, Europe and the International Community. Within that context Information Diplomacy has also a special place, conditioned by the need to be transformed in a more operational and economical direction.

Keywords: diplomacy, culture, media, information, security, globalization